It’s only when you experience something like this that you realise what help there is or isn’t around and in our case it became apparent whilst chatting to women in the hospital waiting rooms awaiting their next course of chemotherapy or radiotherapy.  It was here we came across women that said they couldn’t bear to be seen by their hairdresser because they thought their hair was so awful, or there was no point because it was falling out anyway, that their new hair was wiry & grey so they’d rather hide it away and continue wearing a wig or scarf so nobody would see it.

As a husband & hairstylist passionate about hair and making my clients look and feel great about themselves, it came to light during my wife’s treatment that there wasn’t the hair care support that there should be for people undergoing cancer chemotherapy treatment. I was quite shocked that this was the case and felt that patients going through this already traumatic time needed guidance and simple hair care advice so they didn’t end up hiding their identity and this would make their road to recovery a little easier for them.

I saw how positive & excited my wife Lina was about her hair growing back, the hairstyles we chose,the fact that new people we met on holiday had no idea that she hadn’t chosen to cut her hair into a chic crop but that she’d chosen to grow it into a chic crop.  We felt others going through cancer chemotherapy treatment should also be able to feel like this, so I decided to look into this further getting in touch with the Macmillan nurses at our local hospital, St George’s, TootingI offered their cancer patients going through chemotherapy a free hair care service, which included advice and guidance from the moment their hair began falling out to cutting their new hair as it grew back.

In the first six months I saw what a huge impact this had on women coping with hair loss through cancer treatment.  From the moment they walked into my salon not wanting to look up at me, to leaving with beaming smiles and relief that there was someone there to understand, advise and help.  They instantly felt better about themselves and were already looking forward to their next appointment with a positive outlook.  It’s been amazing a rewarding to see these women going through this transformation and to be able to help them on their journey to recovery.
Most women said they felt reborn, just as Lina had said when she braved that first new look and this is what inspired us to pursue this project and set up our charity, HAIR REBORN.


Joe Milazzo

Founder of HAIR REBORN
Director of Esente Hair

HAIR REBORN launch Party